A publishing company that I do a lot of work for typically has me build a new site for titles they are planning to launch. The sites provide a location for them to display information for potential investors that is easily accessible and, unlike printed materials, easy to update as plans change.
One such request was for an automotive electronics web site/on-line magazine called Connected Driver.
The project is in its infancy, and the future of the site and the on-line magazine are far from certain. Therefore, the client wanted the site to look professional, be easy to update as new material becomes available, but cost as little as possible. That made my choice easy. I built them a Joomla! site using a RocketTheme template. I designed the logo and tag line as part of the job. The magazine demo runs in the BCT Publishing Viewer, using a demonstration subscription model that I developed as part of the project.