These days, there isn’t a better option to quickly create a user-friendly professional-looking ecommerce site than Joomla! and Virtuemart.
I had a client approach me with what has become a common request of late. He wanted an ecommerce site for a set of products he was developing, but his budget didn’t allow for a web developer long-term; he wanted his employees to take the reins once the site was built and configured, using me only for keeping the site platform up-to-date and dealing with any issues that might come up.
The result was Tactical Storage. I built the site using Joomla!, Virtuemart, and a commercial template from RocketTheme, then handed it off to his employees to add content and products.