Sometimes, a domain name simply sounds so good, a client has to snap it up even if they don’t have a current use for it. Good domain names have become more and more scarce since I started in this business back in 1998, and I confess I’ve contributed to the scarcity in a small way by encouraging clients to snap up a good domain name when they come up with one. If they don’t, I know the chances are good it will be gone soon. I was working with a client who wanted a place-holder site built for a potential magazine project, and while brainstorming for an appropriate domain name, we ran across “killerstereo.com.” Neither of us could believe it was still untouched. He snapped it up, but decided to go with another domain name for his project.
In order to make some use of the domain, he commissioned TrackItWeb to set up a hosting account for Killer Stereo and install an Amazon affiliate package for the site until the day he found another use for it.
One of my clients asked me to quickly set up a site for car stereo clearance sales that could be handed over to his employees for management. Essentially, he wanted a user-friendly ecommerce site with a professional look at minimum cost.
I considered various options, but at present the way to go for him was clearly a combination of Joomla! and Virtuemart. Zen Cart would have taken longer to set up–and cost more–and Virtuemart is much more user-friendly. Joomla! also has good template support for a custom theme that would be inexpensive and stable.
A publishing company that I do a lot of work for typically has me build a new site for titles they are planning to launch. The sites provide a location for them to display information for potential investors that is easily accessible and, unlike printed materials, easy to update as plans change.
One such request was for an automotive electronics web site/on-line magazine called Connected Driver.
The project is in its infancy, and the future of the site and the on-line magazine are far from certain. Therefore, the client wanted the site to look professional, be easy to update as new material becomes available, but cost as little as possible. That made my choice easy. I built them a Joomla! site using a RocketTheme template. I designed the logo and tag line as part of the job. The magazine demo runs in the BCT Publishing Viewer, using a demonstration subscription model that I developed as part of the project.